Capital Market Campaigning - The Impact of NGOs on Companies, Shareholder Value and Reputational Risk

Released on: September 6, 2007, 10:04 pm

Press Release Author: Bharat Book Bureau

Industry: Financial

Press Release Summary: Capital Market Campaigning examines the huge growth in
capital market campaigning and assesses the threats posed to companies and their
investors.

Press Release Body: Bharat Book Bureau, a leading market information distributor has
tabled a report Capital Market Campaigning :The Impact of NGOs on Companies,
Shareholder Value and Reputational Risk
http://www.bharatbook.com/detail.asp?id=9602

Capital Market Campaigning examines the huge growth in capital market campaigning
and assesses the threats posed to companies and their investors. For the first time,
you can read in detail about the full impact of such campaigns, and identify what
risk mitigation strategies can be deployed by your company if it is targeted.
Campaigners have significantly increased their attempts to use the influence of
shares listed on the world's stock exchanges to change corporate practice. Over the
last decade non-governmental organisations (NGOs) have targeted hundreds of
companies and large investment institutions.
To help you understand and respond to these risks the book arms you with:
. A framework for capital market campaigning that enables companies and investors to
analyse, understand and respond to various capital market campaign strategies
. A detailed analysis of four previously undocumented case studies of NGO capital
market campaigning - including examples from GlaxoSmithKline and WWF-UK - these
clearly illustrate the extent of risk posed to companies targeted by capital market
campaigns
. A range of risk management and mitigation recommendations for investors and
companies targeted by campaigners
. An analysis of unpublished literature on NGO capital market campaigning, along
with a chronological list of all such interventions (1992-2002)
Charts the history of UK NGOs\' capital market campaigning to give you a thorough
understanding of these evolving NGO strategies.
Assesses the implications of this form of risk on company reputation and shareholder
value.
Reveals valuable real-life lessons that you can apply to your own firm if targeted,
including a range of proven risk mitigation strategies that can be deployed.

For more information kindly visit : http://www.bharatbook.com/detail.asp?id=9602

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